Below are a few of the reasons why Moroccan argan oil has become so popular in modern cosmetics:

It moisturises

This means argan oil is highly effective at treating skin complaints, including dry and flaky skin and brittle and lifeless hair. It's even effective against juvenile acne. This is due to the high content of fatty acids contained within the oil, so when used in cosmetics or as a massage oil, it is more effective even than she butter when it comes to nourishing the skin.

It can make stretchmarks, scars, and other skin blemishes appear less noticeable

It sounds too good to be true, but regularly massaging the stomach, legs, and other problem areas with argan has been shown to improve the appearance of various skin blemishes. Rubbing the appropriate area with argan oil deeply nourishes and improves the elasticity of the skin, and can even improve the skin's firmness. The oil can also be used to improve the appearance of acne scars on the face. More obvious scars can become less obvious, and smaller, more subtle marks can even disappear entirely.

It can reduce the appearance of wrinkles

The softening effect of the argan oil relaxes and improves the elasticity of the skin to make wrinkles appear less obvious, and can be used on both the body and the face, to help manage the appearance of crow's feet.

It can help balance your skin's sebum production

Regular use of argan on the skin, for instance through massage , helps your skin to relax and enables your pores to breathe. This in turn helps reduce the frequency of spots and pimples and keeps your skin silky smooth.

It can ease the itch of psoriasis, eczema and neurodermatitis

Conditions such as these can take over your life and leave you unable to think of anything else, but argan can help soothe some of the symptoms. The high vitamin E content of argan oil gives your skin the nutrients it needs to stay healthy and can also protect the surface of your skin from harmful outside influences. Easing the itch means your skin has time to heal and become strong again.

Your hair can benefit too

The moisturizing properties of this oil can make an itchy and flaky scalp a thing of the past. Massaging the product onto the hair and scalp has exactly the same effect as massaging it onto the body; the scalp is re-hydrated and refreshed, and hair becomes soft and supple.

Finally, it is completely safe to use

Because argan oil is a completely natural product it contains no harmful chemicals or toxins, which means it is safe to use as often as you like, and can even be used by children.

Massaging with this amazing oil offers you physiological benefits, and can also be of benefit to society as well. The production of argan oil in Morocco is continuing to expand, and much of what is being produced today is made by cooperatives employing mostly women. Provided with an income, many of these women are able to fund education either for themselves or for their children, so massaging with argan oil can make you feel good in more ways than one.