The Gold Coast in Australia is known as the day spa and massage capital of Australia.
With over 100 massage providers, it is home to some of the best companies for relaxation beauty and massage treatments in Australia.
These vary broadly in style and structure.
For example many of the larger hotels will have day spas attached, including steam rooms, saunas, spas and a wide variety of massage treatments. These are often more expensive than other companies but do boast the luxury of often plush surroundings and treatments like float tanks, where the client's body is suspended in high salt water in a darkened tank, designed to relax and soothe all the senses.
Gold Coast also can offer a variety of massages not otherwise available, such as hot stone, pregnancy and Indian Head Massage.
There are also smaller businesses that offer massage services. These are usually independent therapists that work in their local region, sometimes unqualified and uninsured. Usually they are cheaper than the larger spas but offer a more limited range of services. These massage therapists usually offer remedial or relaxation Swedish massage treatments, often out of smaller rooms attached to a hair dressers or beauty salon.
A final alternative are mobile massage therapists who offer a wide range of treatments to clients in the privacy of their hotel rooms. These companies sometimes will only offer the standard one hour Swedish or Remedial massage treatments in the region though some offer packages similar to those you would find in a day spa.
The Gold Coast has long been known as a region for relaxation, so it is not surprising that massage and day spa is popular here. Surfers Paradise, Broadbeach, Tweed and Tambourine Mountain were hugely popular holiday destinations for servicemen returning from World War II. In the 1950's the Region had grown and the 1960's and 1970's saw the developers undertake a lot of high rise development.
Surfers Paradise was also known for its 'Meter Maids' in gold bikinis who fed parking meters by the beach to prevent holiday makers from getting parking fines.
The hi-rise boom continued right through the 1970s and it became Australia's premier family holiday destination. It was then that the many hotels started to be built, along with the theme parks, and it became known for its massage treatments.
Today it is still on of Australia's favorite holiday destinations for families looking to visit the theme parks, escape to the beach and indulge in some relaxation treatments. Gold Coast day spa are one of the main tourist activities that travelers look for when they visit Queensland.